CREATE YOUR DREAM THEME PARK WITH BULLFROG'S NEWEST RELEASE

SAN MATEO, Calif., June 24, 1994--Electronic Arts (NASDAQ:ERTS) and
Bullfrog Productions Limited have announced the release of Theme Park, a
highly addictive design and management game for the IBM PC, IBM CD,
Macintosh, Macintosh CD, and the 3DO Interactive Multiplayer system. Theme
Park comes from Bullfrog, creators of the hits Populous, Populous II,
PowerMonger. and last summer's hit Syndicate.

Theme Park features all the challenging characteristics of a Bullfrog game.
It demands quick thinking, fast reflexes and the ability to balance a wide
range of in-game activity for ultimate success. All this takes place in a
highly imaginative and complex environment, absorbing players into the
deceptively simple process of theme park design and management.

Bullfrog established itself as the master of creating 'living worlds' with
the release of Populous, which has sold over 2.2 million units to date.
Theme Park, the first release in Bullfrog's 'Designer Series' of products,
takes the structure of games to new heights. Each product in the Designer
Series allows the player to manipulate elements within a living world,
only to later fuse these products together to form a complete 'living
universe'.

Theme Park, the first release in the series combines all the fun of
creating a theme park with a city-building simulation. The player has to
compete against 40 other parks in the world and, as the player's theme
park becomes mole profitable, competitors attempt to buy shares in the
park and take it over-unless the player stops them.

Theme Park offers three difficulty levels. 'Sandbox' allows the player to
design and layout rides without concerns for business management. 'Sim'
introduces management elements such as Research and Development and labor
negotiations, while 'Full' adds challenges such as managing inventory and
playing the stock market.

During the game, a player has to consider many details: choosing a
location, designing, building and maintaining the attractions, as well as
determining the optimum locations of everything from soda stands to
suspended roller coaster turns. There are dozens of ready-made rides and
attractions to choose from and six customizable rides, including a race
car ride and roller-coaster. The player can adjust the height of the
roller-coaster (up to quarter of a mile high), add corkscrews.
loop-the-loops--even specify its speed.

The game also has over a dozen shops including a hot dog stand, soda stand,
toy shop and balloon shop to keep patrons happy, but only if they are
placed correctly; if a hot dog stand is situated too close to a fast ride,
visitors are likely to eat right before they go on the attraction and lose
their lunch--not good for public relations. The park's reputation may
suffer, causing the park to decline and attract gangs to the scourge.
Visitors may be attacked and rides vandalized. If this happens, the player
could just hire security guards for protection, maintenance men to repair
the rides, handymen to pick up litter, or entertainers in a variety of
hilarious costumes such as a squid and a chicken to keep visitors happy.

Resource management is key to success, and in Theme Park the player
determines everything from entrance fees and salaries right down to how
much salt to put on the fries. If a player increases the amount of salt on
the fries, visitors become thirstier and buy more sodas!

Theme Park is an original and highly addictive design and
resource-management game; another sure-fire hit from Bullfrog. Theme Park
is due for release from Bullfrog and Electronic Arts in June and July 1994
for the IBM PC and IBM CD, August and September for the Macintosh and
Macintosh CD, and September for the 3DO Interactive Multiplayer system.
All versions are priced at $59.95

Electronic Arts
1450 Fashion Island Blvd, San Mateo, CA 94404

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